Cocohodo

Cocohodo is a Korean cafe that serves coffee, pastries, and dessert. Their most popular item is the so boong, a waffle-like fish shaped pastry that is filled with red bean, custard, or nutella and topped off with ice cream and toppings of your choice.

In this new logo, I used pastel colors to look young and cheerful as this is a place that people like to take pictures. I incorporated the so boong into the logo and played with the letter “o” by making it double as bubbles and ice cream. I also used the logo for work uniform items, the paper bag to hold the so boong, and the coffee cups.